diff --git a/.github/workflows/deploy-docs.yaml b/.github/workflows/deploy-docs.yaml
new file mode 100644
index 0000000000..a3b1682c04
--- /dev/null
+++ b/.github/workflows/deploy-docs.yaml
@@ -0,0 +1,21 @@
+# This workflow triggers a Vercel deploy hook which builds+deploys coder.com
+# (a Next.js app), to keep coder.com/docs URLs in sync with docs/manifest.json
+#
+# https://vercel.com/docs/deploy-hooks#triggering-a-deploy-hook
+
+name: Update coder.com/docs
+
+on:
+  push:
+    branches:
+      - main
+    paths:
+      - "docs/manifest.json"
+
+jobs:
+  deploy-docs:
+    runs-on: ubuntu-latest
+    steps:
+      - name: Deploy docs site
+        run: |
+          curl -X POST "${{ secrets.DEPLOY_DOCS_VERCEL_WEBHOOK }}"